TikTok is introducing a new feature that enables them to reduce the volume of AI-made content appearing in their streams. This step comes as the company revealed that it now features more than 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the coming weeks before a global rollout. This development comes amid a surge in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A large amount of this material is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, from AI artwork to informative clips, and we want to offer the community the ability to see more or less of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are currently over a billion videos on its service tagged as artificially created. In total, more than 100 m pieces of content are added to the platform daily, making clips made by AI a relatively small part of its overall inventory.
User Control Features
Viewers will be able to decrease or raise the amount of AI content they watch by using the content preference feature in the application and picking “AI-generated content”. Further subjects that are already be modified under the setting encompass politics, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines require content makers to identify “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any believable AI video that is not labeled can be removed under its community policies.
In addition, the service will from now on add an “AI-made” watermark to content produced via its own AI tools, or detected by an collaborative effort for identifying AI-generated material. This step is intended to deter users from attempting to evade the labeling process.
Educational Initiatives
TikTok is also establishing a $2m educational fund for specialists and groups to develop learning resources about responsible artificial intelligence. This initiative will benefit non-profit groups focused on educating coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, during debate over intentions to make redundant numerous content moderators in Britain. TikTok is expected to cut hundreds of positions in its user protection department in the UK capital, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official explained that staff-based oversight would remain essential, but AI can protect employees by eliminating the most graphic content ahead of it has to be seen by humans. The company stated a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is why a lot of the machine support is really helping us work at speed.”
